How Do I Choose The Right Packaging?

There’s an overwhelming number of packaging options when it comes to shipping your goods. The list includes: Industrial solutions like Wooden Boxes, Cardboard Boxes, Pallets or general Mailing Solutions like Bubble Bags, Mailing Boxes and bubble wrap… and so much more. So, how do you know which one to use?

cardboard packaging options

What to Consider

The trick is not to drown yourself in the packaging but to be clear on what you want to achieve with your shipment. For us, we think the options are easier to narrow down when you look at the following 2 points.

Customer Experience

Consider what your customer is expecting to see. Have they spent a significant amount of money buying this product from you? The importance of your customer’s experience from placing the order to receiving it cannot be underestimated. To put it into perspective: imagine you sell books via mail order. You’ve used second-hand cartons cut down and wrapped around the book secured by metres and metres of packing tape. Your customer’s reaction after receiving and attempting to open it? It will definitely be a memorable experience but a not-so positive one due to the frustration of being unable to open the parcel with ease.

This is equally the case with larger shipments. If you’ve sold a new machine and decided to ship it on a shabby second-hand pallet with layers of stretch wrap applied in an attempt to secure the machine to the pallet – your customer is likely to be somewhat disappointed.

Remember: packaging is an extension of your brand.

Where possible – send yourself the parcel so that it helps you gauge the experience from the customer’s point of view.

Have a look at our Cardboard Cartons packaging options and try to imagine the customer experience when they receive your products in them.

Protection

Whether or not you have a product that’s sensitive to being damaged – it’s vital that you understand the weak points. It’s not just about protecting the corners; you need to consider movement to avoid damaging your products. Taking the time to talk to a Packaging Expert could save your business money with reducing claims on damaged goods.

If we use the book example again, imagine your order in a mailing bag. A hard covered book in particular is likely to move around, risking corners turning and being damaged. Using a secure mailing carton, or adding a layer of bubble wrap would be essential in reducing your risk. Same thing applies for much larger items like machinery. Protection from movement is just as important and considering the elements that the goods are faced with while in transit. That’s why protective films are essential.

Hopefully this will make you look at your options in a new light. We have a team of expert consultants ready to help you work out the best solution for packing your products, so feel free to get in touch with us today to see what solutions we can suggest.