How Do I Choose The Right Packaging?

There’s an overwhelming number of Packaging options when it comes to shipping your goods.

choosing the right packaging supplier

Industrial solutions like Wooden Boxes, Cardboard Boxes and Pallets or general Mailing Solutions like Bubble Bags, Mailing Boxes and bubble wrap. But how do you know which option to use?

The trick is not to drown yourself in the packaging but to be clear on what you want to achieve with your shipment. For us, we think the options are easier to narrow down when you look at the following 2 points.

Customer Experience

Consider what your customer is expecting to see. Have they spent significant money buying this product from you? The importance of your customer’s experience from placing the order to receiving it cannot be underestimated. If you sell books via mail order, imagine your customer’s reaction to the packaging you’ve used. If you’ve used second hand cartons cut down and wrapped around the book with half a roll of packing tape, I suspect your end user experience is going to memorable, but it will be due to the frustration of not being able to open the parcel.

This is equally the case with larger shipments. If you’ve sold a new machine and decided to ship it on a ratty second hand pallet with layers of stretch wrap applied to attempt to secure the machine to the pallet, you’re customer is likely to be somewhat disappointed.

Where possible, send yourself the parcel so that it helps you gauge the experience from the customer’s point of view.


Whether or not you have a product that’s sensitive to being damaged, its vital that you understand the weak points. It’s not just about protecting the corners, you need to consider movement to avoid damaging your products. Taking the time to talk to a Packaging Expert could save your business money with reducing claims on damaged goods.

If we use the book example again, imagine your order in a mailing bag. A hard covered book in particular is likely to move around risking corners turning and being damaged. Using a secure mailing carton, or adding a layer of bubble wrap would be essential in reducing your risk.

Same thing goes for large items like machinery. Protection from movement is just as important and considering the elements that the goods are faced with while in transit.

Hopefully this will make you look at your options in a new light.  We have a team of expert consultants ready to help you work out the best solution for packing your products so feel free to get in touch with us today to see what solutions we can suggest.